new mindset. new paradigm. better solutions.
01 / HOW MIGHT WE..
How might we design the perfect design Thinking Playbook for makers, decision-makers and innovators, interested in the traditional, present and future success factors in a playful way?
03 / USE CASES
Future success factors:
• Best Customer Experience through Artifical Intelligence
• Big Data Analytics for new Customer Insights
• Robots and machines as customers of tomorrow
• Use Idea to Scale as a framework for innovation
• Solve the problem problematically
• Implement successful and agile solutions successfully.
Needs
02 / JOB-TO-BE-DONE
"If I were a decision maker, I want a design Thinking Playbook that I can give to all my management and all my employees, because I would be able to bring such a new way of thinking, methods and tools transversally into the organization."
04 / Users
The Playbook is the first book about design thinking that this mindset lives from the first to the last page. The Playbook comes from two typical design thinking users:
Heidi & Peter
• Peter is an innovation manager at a large corporation.
• Lilly works as a design thinking and Lean start-up coach at a university.
• Marc is an entrepreneur with a strong tech background.
05 / EXPERTS
Design Thinking is a typical interface science. Many experts from different fields apply design thinking and supplement their methods and approaches with the Thinking Mindset design.
In the Playbook, numerous experts share their knowledge and provide comprehensive insights into how we can successfully launch innovations for tomorrow.
06 / EDITORS
The playbook covers many digital innovation aspects and at the same time goes beyond digital:
Digital Transformation oftens start with a Design Thinking worshop.
For new digital offerings, the Ecosystem needs to be designed.
New digital offerings requires different design criteria.
New organisational forms should based on a teams-of-teams structures. The processes shall be lean and agile.
A new mindset should be defined by the organizations covering these aspects.
Approach
Design Thinking Playbook triggers and support to: ​
•Explore the digitized future using new design criteria to create real value for the user
•Foster radical innovation through an inspiring framework for action
•Gather the right people to build highly-motivated teams
•Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective
•Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications
Playbook Value Proposition
Benefits
Example of key learnings - Traditional Success Factors
Example of key learnings - Future Sucsess Factors
Example of key learnings - Actual Success Factors
Differentiators
In contrast to other Design Thinking manuals, the design Thinking Playbook focuses on:
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an updated interpretation of the Design Thinking Mindset
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Increased awareness of the design criteria of the future
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Successful implementation and scaling of ideas
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the combination of approaches (e.g., system thinking)
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the relevance of strategic foresight and visual visions
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the free design of a mindset for the respective organization
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to do it as a long time to think about it.
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